let’s talk about my media experience
Since “media” encompasses so many different aspects of digital advertising, here’s a little more of a breakdown of my background and the various things I’ve worked on or touched in my career.
facebook/instagram
➵ Blueprint certified digital marketing associate (issued May 2020)
➵ Exclusively utilized whitelisting at most recent agency but background in standard dark posts
➵ 3 years of experience working directly in the platform
➵ Ran campaigns with budgets from low-4 figures to 6-figures
➵ Utilized in-feed, story, carousel, and video creatives
➵ Created A/B tests for copy and creative
➵ Have run campaigns with the following KPIs:
Reach
Brand Awareness
Traffic
Engagement
Video Views
Conversions
➵ Experience using this platform at both recent agencies
➵ Utilized both whitelisting and direct dark posts
➵ Have run campaigns with the following KPIs:
Reach
Traffic
Engagement
Video Views
➵ Worked in the platform regularly for financial clients
➵ Utilized in-feed and carousel placements
➵ Have run campaigns with the following KPIs:
Traffic
Engagement
Conversions
analytics
➵ Regularly worked in Google Analytics inclusive of UTM-parameter creation
➵ Most recently utilized Double Click as a DMP
➵ Some experience with Adobe Analytics
➵ Have worked with MOAT for verification purposes
hard skills
➵ Excel, inclusive of both pivot tables and vLookup formulas (I also love a good ifthen and iferror formula)
➵ Experience with both Keynote and Powerpoint
➵ Have worked with Prisma and Donovan programs
soft skills
➵ Regular reader of Adweek, Adage, eMarketer, TechCrunch, Wired and other industry publications
➵ Positive attitude even on late nights and crazy campaigns
➵ Keeps list of coworkers’ coffee orders for stressful times