ella elevates
Brand Identity and Social Media Management
Roxana of Women, Wealth & Worth referred me to her friend, Evelyn Perez-Albino. Evelyn is an employment lawyer by trade who was looking to launch a blog to write about experiences from her life and provide a supportive online presence for women of all colors and sizes. While she had the name down and an Instagram account reserved, Evelyn needed to help define Ella Elevates’s brand and bring it to life both on the blog and its eventual social media counterparts.
about the client
Ella Elevates is a blog that aims to share personal stories and experiences. Women come to the site for nuggets of wisdom from a life well-lived from a voice that is aching for them to succeed. It will be a safe space where women can bitch, moan, and vent without feeling anything but support from the author and the community she creates.
project goals
➵ Help define who Ella Elevates is looking to reach and develop a brand representative of both those women and the blog’s author
➵ Build out the social media profiles linked to the account and gain readership once the blog launches
getting started
The direction we decided to go in after initial brainstorming and mood boarding was luxe and chic with a feminine touch. As the site is intended to be a strong resource for women in addition to a blog, we wanted to ensure that the overall tone and colors communicated professionalism while also speaking to the woman behind the words. Most of the colors used are directly out of Evelyn’s closet, and prioritize a slightly greyed out mauve and dusky blue as the brand’s primary colors.
brand adjectives
supportive • authentic • dedicated • empowered • professional
logo and additional assets
In her initial brand questionnaire, Evelyn had envisioned the “ella” in simple type with the “elevates” in script. However this placed the emphasis on “elevates” rather than the woman doing the work, and the final logo reverses the original direction. The full logo comes to a peak in the word “ella” and helps draw the eye upward. While overall sleek, this logo retains that light and airy feel that was important to avoid the brand feeling too heavy. An additional circle mark also includes the blog’s tagline.
social media assets
With the launch of the blog comes the launch of the social media accounts to support it. Beyond promoting posts as they go up, these accounts will also share advice for and facts about women of color in the workspace as that’s a cause near to Evelyn’s heart. At this time neither the blog nor the accounts have gone live, but we are in the process of finalizing the content and can’t wait to get it all launched soon!
from the client
“Casey, this looks phenomenal! Thank you so much for bringing this to life!! “